MAKE small revisions to this existing paper based on what the instructor said in his feedback below. Add the items that are missing in excellent writing and make sure all missing components are inserted into the paper.

FEEDBACK:

You have not yet mastered this goal. I haven’t written anything directly on your rubric because the same feedback is going to apply for each.

While your paper is a great paper on the benefits of targeted marketing and segmentation, it does not focus on the app development at all. For this project, you will need to work with Claritas, focus on a zip code (or codes), identify target markets for the app, work on specific segments within those targeted markets. Utilize the information that you find in Claritas to develop a starter market for this app. Of course, continue to cite the information.

As I said, your information here is great, just does not quite meet the requirements for this specific project.

Please apply the feedback provided and continue your good work on this project! Remember, the Not Yet is part of the process. I’m here to support your success and help you achieve mastery. Please view this video to hear another student’s perspective on achieving success through this process: https://www.youtube.com/embed/L7qI9GX72Io?rel=0.

GRADING:

Rubric Name: COM-20110 Project Rubric

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.CriteriaMastered

1 point

Not Yet

0 points

Audience Targeting: Uses data to find the right target audience; considers general online audiences as well as specific locations where the company should advertise

/ 1

Audience Targeting: Discusses how data can be used to understand the needs of the target audience; considers the use of data that shows how people use products

/ 1

Audience Segmentation: Explains how to use audience data to target and segment an audience; considers key factors like distribution, lifestyle, behavior, and demographic information

/ 1

Audience Segmentation: Explains how to use data to plan communications; considers how data on audience behavior and demographics can help with communications

/ 1

Messaging Strategy: Suggests platforms for delivering messages to online and local audiences; informs stakeholders about a strategy for dealing with changes in audience preferences; supports suggestions with details on how the target audience uses media

/ 1

Messaging Strategy: Explains how to use key metrics to measure the success of and strengthen future communication and messaging strategies

/ 1

General: Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose

/ 1

General: Lists sources where needed using citation methods with no major errors

/ 1

Rubric Total ScoreTotal

/ 8

Overall Score

Overall Score

Mastered

Not Yet

Associated Learning Objectives
	COM-20110
	Assessment Method: Score on Criteria – Audience Targeting: Uses data to find the right target audience; considers general online audiences as well as specific locations where the company should advertise
	Required Performance: Mastered
	Level Achieved: Not Yet
	COM-20110
	Assessment Method: Score on Criteria – Audience Targeting: Discusses how data can be used to understand the needs of the target audience; considers the use of data that shows how people use products
	Required Performance: Mastered
	Level Achieved: Not Yet
	COM-20110
	Assessment Method: Score on Criteria – Audience Segmentation: Explains how to use audience data to target and segment an audience; considers key factors like distribution, lifestyle, behavior, and demographic information
	Required Performance: Mastered
	Level Achieved: Not Yet
	COM-20110
	Assessment Method: Score on Criteria – Audience Segmentation: Explains how to use data to plan communications; considers how data on audience behavior and demographics can help with communications
	Required Performance: Mastered
	Level Achieved: Not Yet
	COM-20110
	Assessment Method: Score on Criteria – Messaging Strategy: Suggests platforms for delivering messages to online and local audiences; informs stakeholders about a strategy for dealing with changes in audience preferences; supports suggestions with details on how the target audience uses media
	Required Performance: Mastered
	Level Achieved: Not Yet
	COM-20110
	Assessment Method: Score on Criteria – Messaging Strategy: Explains how to use key metrics to measure the success of and strengthen future communication and messaging strategies
	Required Performance: Mastered
	Level Achieved: Not Yet
	COM-20110
	Assessment Method: Score on Criteria – General: Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose
	Required Performance: Mastered
	Level Achieved: Not Yet
	COM-20110
	Assessment Method: Score on Criteria – General: Lists sources where needed using citation methods with no major errors
	Required Performance: Mastered
	Level Achieved: Not Yet