Module 03 Discussion – For-profit and Non-profit Online Public Relations Examples

Question Description

Go to the PR Newswire website (http://www.prnewswire.com) and click the “News” heading. Browse the online news releases and find two news releases – one for a for-profit company and another for a non-profit company. Tip: Look at the subheadings for hints. For example, the Policy & Public Interest section is more likely to be a good place to find a non-profit news release, while the Business & Money section is a great place to look for a for-profit news release.

For your initial post, include links to the two online news releases you identified and then answer the following questions for each:

What company, organization, or entity is the “sender” or the originator of the online news releases you selected?
Summarize the purpose of the online news release. Why do you think it was written?
Analyze each online release to identify the stakeholder(s) who would be most interested in the information in the release. Who do you think the online release is designed to reach?
Compare the two news releases. What are the similarities and differences?

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